The next chapter of your business deserves a website that does it justice
Your offers have evolved, you’ve personally grown, but the version of your business visible on your website feels behind in the times and you’re tired of it.
Walk away with a renewed, UX-led website that reflects where your business is, where you’re going next, and that you’re proud to invite dream clients into.
You’re not a beginner in your business, but your website is giving off amateur energy
You’ve done the hard work, spent time growing your audience and established yourself as a leader in your industry. You tend to call in the coolest clients, and have the testimonials to prove it.
Your priorities have shifted as your offers have evolved, and you feel like you’re ready to arrive at that next level in business. But every time you direct someone to your website, you feel like it needs a million caveats.
It isn’t reflecting where you and your business are at right now.
Your latest offers that you’re super excited about, are buried in google docs.
It’s bringing you more headaches than dream clients.
You’ve been so busy doing the work building your business, but your website really needs to catch up.
Your website needs to do way more of the heavy lifting for your business, not keep making you cringe.
You’re stepping into a new season of business and want your website to truly reflect the depth of your work while you:
Expand your reach within your industry while maintaining your integrity and values.
Attract more dream clients without over-explaining yourself.
Stop relying so heavily on social media to do the selling for you.
You’re ready to feel excited about your business again, and have an online presence that stops people in their tracks and makes running your business feel more fun.
The Catalyst
Say hello to
Starting from £2100
When you’ve outgrown your website visually, strategically and energetically, real change can’t wait for “someday” before you fix it.
The Catalyst is a 2-week experience where we transform a Squarespace template into a fully refreshed brand home, one that’s built for where your business is now and positions you for what’s next.
What makes The Catalyst different?
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Strategy before design
Before any design happens, we need to fully understand your business goals, audience, brand story, competitors etc first. Your business needs more than just a pretty website, and the strategy provides a solid foundation.
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UX design approach
With previous experience within UX and product design for websites and apps, I design what works for how people think, browse and click long-term, not what just looks good or trendy this week.
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Fast & focused experience
This is a 2-week design experience, not 6 months when you’ve already spent ages circling what to do about your website. This process is focused, efficient and collaborative from the start.
“Dom’s expertise and clear, thoughtful approach have once again blown me away. She’s so skilled at guiding non-experts through the website design process, prompting and suggesting clever solutions, without jargon or overwhelm. We've had SO many positive comments on our new website already, and we're so proud to share it.”
- Meg Lovell | Mesh Consulting EngineersWhat’s Included:
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Squarespace website up to 6 pages
I start with a Squarespace website template from my shop, and build custom sections to match what your business needs. This is where we’ll go beyond aesthetics and you’ll have my full UX brain at hand, designing not just what looks good or trendy, but what works for how people browse and use websites.
At the end of your project, you’ll have a newly built website that looks custom without the fully custom timeline.
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Daily revisions throughout
At the end of each day I’ll send you a walkthrough video of what I’ve designed, and you can request unlimited changes with your feedback due the next morning.
Your feedback is gathered during one round per day so we’re not drowning in message threads. This is how we’ll keep the momentum going throughout the week.
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Backend technical support
Including foundational SEO (e.g. page titles, meta descriptions, alt text on images so search engines understand and know what you do), domain connection and third-party integrations - basically all the tech bits you’d rather avoid doing!
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30 days post-launch email support
At the end of your project, you’ll get a personalised walkthrough of your website like how to update each page, how Squarespace works etc, so you can confidently update things yourself later without needing to constantly hire me (unless you want to!)
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Add-ons
Any of these can be added on to your project if they support your business goals:
Additional standard pages: £150 per page
Long-form sales pages: £250 per page
Shop or membership setup: £500
Branding - add new branding or a branding refresh (custom quoted)
Copy audit/edit (from £700)
Full service done-for-you copy (custom quoted, from £1,400)
(The project timeline will extend to accommodate any extras needed)
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“Dom is so much more than a designer... she’s an alchemist”
“During The Catalyst, she guided me through a monumental shift in my business, from word witchery into fully owning my experience and vision as myself.
Her calm presence, thoughtful questions, and intuitive UX design made me feel seen, supported, and completely at ease. I genuinely couldn’t have made this leap without her. And the result truly feels like home - everyone I know has been blown away with how "me" it is.”
— Siobhan StrodeWebsites alchemised through The Catalyst
How it all works
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Lock it in
We’ll start with a quick call to make sure we’re the right fit and to align on your vision. Once you’re ready to go ahead, secure your project by accepting your proposal, signing the contract and paying the deposit invoice.
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Before we begin
You’ll gain access to your project dashboard in Notion where you’ll receive detailed onboarding questionnaires, gather your content, and fill in a website copywriting guide if you’re not working with a copywriter. You’ll also choose the Squarespace template I’ll use as the starting point.
Note: Branding and website copy must be ready before your project start date.
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Kickoff Strategy Call
MONDAY
We’ll meet for 45-60 minutes and you’ll tell me all the details about your business, your goals, your story, your audience, and where you envision your business is going next.
By the end I’ll have everything I need to make the most intentional design decisions throughout your project so your website does more than just sit looking pretty.
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Homepage Design
TUESDAY
I start with the homepage as this establishes the whole creative direction for the rest of the website from the layout, imagery to the navigation. At the end of the day, I’ll send you a walkthrough video for you to review, and you’ll send me your thoughts by the next morning.
This is the rhythm we’ll follow for the rest of your project to keep the momentum going.
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Core Page Designs
WEDNESDAY & THURSDAY
I’ll work through designing the rest of your website from the services, contact, blog or whatever else we’ve agreed in the scope.
I’ll be customising existing layouts, building brand new sections as needed, and using the copy you provide (or if you plan to write your copy later, I’ll add copy prompts and suggestions to guide you).
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About Page
FRIDAY
Everyone always has an existential crisis about their About page, so I like to leave this for last as you’ll have seen how the rest of your website is looking first (which reduces the spiral about this page!)
By the end of the day, your whole website is handed over to you so you can marinate on it over the weekend before any final tweaks are given.
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Final edits
THE FOLLOWING MONDAY
You’ll send over any final revision requests, finalise any copy and image changes while I ensure your contact forms, links, integrations and SEO are all set up and ready to go.
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Celebrate!
TIME TO LAUNCH
Time for a dance break as you’re live! You finally have a brand home that reflects where you’re business is at now - one that backs you up as you go forth for bigger opportunities, and one that you feel proud to share far and wide without a single dose of cringe.
Past client love
what happens when you stop battling with your website alone
✷ UX expertise 🤝 founder focus
“You know when you’re afraid to look at your website and you don't want anyone to visit it even though you really need to be visible? You need Dom in your life to eradicate all of that. She does it in a non-judgmental, solutions-focused and creative way that makes you excited to share your website and finally start showing up.”
— Jess Hellens | Wild Coworking Founder✷ 5 days to first client
“I launched my website and gained my first ever client within 5 days! My story and brand messaging is me to a T, and now the website design has taken it up another level. The feedback has been positive, and I know it will change my business going forward, making instant connections with clients.”
— Claudia MacDonald | Relocation Coach✷ Renewed excitement & confidence
“Choosing to work with Dom was the best decision I’ve made all year! Her curiosity, expertise, organisation and design skills made the whole process smooth and easy whilst being extremely valuable. I am now actually excited to send people to my photography website for the first time in 8 years! It really feels like me, showcases my photographs beautifully and stands out against a crowded industry - it’s perfect!”
- Celie Nigoumi | Brand & Editorial Photographer✷ Reusable assets to save time
“Working with Dominique was by far the best, most satisfying relationship with a creative I’ve ever had. She did a wonderful job and working with her was a great investment because she delivered assets I can keep working off of and templates I can use again and again.”
- Carmen Spagnola | Somatic Trauma Recovery Practitioner
I’m Dominique, your UX-led website alchemist
I spent 6 years across UX and product development corporate projects, building, testing and refining digital experiences used by thousands of people.
Then I traded the corporate life to help small business owners launch and fill their memberships (without a complex social media launch), book aligned clients, and grow in confidence about how their website is representing their brand.
I noticed something wasn’t quite hitting with the typically months-long, fully custom projects. The initial excitement dims, the spark fades, and suddenly your website (a crucial piece of your offer ecosystem) feels like a drag instead of a momentum driver.
That's when I rebuilt my creative process via the magic of the sprint.
After creating many a website over the years, I’ve noticed that most small business owners probably don’t need a fully custom website. What you need is a really good template as a starting point, a focused timeline, and a designer who can personalise it to the point where it looks and feels unmistakably yours.
The Catalyst is my refined process where creative energy remains high, your website launches sooner and you can start making your investment back faster as you’re not waiting 3+months for it to be ready.
With this you end up with the best of both worlds; the structure of starting with a website template, plus any unique additions and details that make it unapologetically yours.
The Catalyst is for you if you’re a…
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Mid-Pivot Multi-Hyphenate
You’re in the messy middle of growing your business, and you don’t feel fully settled. Your old website doesn’t fit anymore, and you need a digital home that can keep up with the shifts you’re going through and hold all the new pieces together.
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Ambitious Thought Leader
You’re deeply clear on your vision, but your current site doesn’t reflect the scale or soul of your work. Your current website might be “fine”, but you’re looking for something more dynamic that stands out amongst your peers. You’re a values-led leader and you want your website to act like one, too.
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Tech-Averse Visionary
You’re SO great at what you do, but your website is so out of sync as it hasn’t been touched in years, and you rarely share it. You need a site that finally matches the confidence you bring to your client work so it becomes a working sales tool, not an afterthought gathering dust.
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Anti-Trend Creative
You’re not looking for a trend-chasing template. You want meaningful, intentional design that speaks before you even say a word. You want something functional and beautiful that shines with YOUR personality and how you work, not just a site that’s the ‘flavour of the month’.
“This was about so much more than building a beautiful website. They helped me grow in confidence around my brand.”
“Dominique and Yvie bring a brilliant blend of technical expertise, creative vision, and thoughtful partnership. The process was seamless, collaborative, and genuinely enjoyable. They struck the perfect balance, knowing when to guide, when to nudge, when to pause, and when to just go for it! If you're looking for a web design and brand team who are not only exceptional at what they do, but also a true joy to work with, Dominique and Yvie are it.”
— Kathryn HumphreysTake your website from woe is me to “WOAH, this is SO me!”
Next availability: September 2026
Fill in the application form and let’s chat about bringing your dream website to life. I’ll get back to you within 2 working days to arrange a discovery call and talk next steps.
Frequently Asked Questions
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You’ll need to gather your website images and copy before any design work starts.
You’ll be given my website copywriting guide if you’re not working with a copywriter, which will need to be filled in before any design work starts.
Done-for-you copywriting is also available as an add-on (which I highly recommend as writing your own website copy can be tough!)
To launch your website, you’ll need to purchase your own Squarespace hosting and subscription, domain hosting, and set up your business email address.
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I use Squarespace for all client sites. If you’re not running a complicated business, your website doesn’t need to be complicated either. I’ve found Squarespace to be the most accessible, secure and user-friendly platform that’s easy for clients to maintain.
I don’t design in Wix as it’s an Israeli-owned company. If your business is more complex and requires a platform like Wordpress, I can recommend other designers to get in touch with.
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Once we set a start date and you’ve signed the contract, a non-refundable £500 deposit will be required to secure your project spot.
The remaining cost will be split evenly across 3 months, or you can pay in full. Note that while you’ll gain access to your website by the end of your project, admin ownership will not be transferred to you until full payment has been received.
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We can extend the project timeline to ensure there’s time for those.
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I handle the foundational stuff like using proper heading structures, page titles, meta descriptions, giving each page a proper URL, and ensuring images have alt text added.
I don’t do advanced keyword research or any in-depth SEO strategy. I do however know some awesome people who are experts in this that I can refer you to.
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This isn’t my wheelhouse, but you have two options available:
Hire a professional copywriter to write your copy before we start designing. I know some incredible copywriters I can refer you to/bring into your project.
You’ll have access to my website copywriting guide to DIY your copy. I won’t write it for you, but I can help you structure it as you’ll have prompts to guide you. Plus as we’re using a website template as the foundation, you’ll have a visual of what your copy could look like (which past clients have found really helpful!)
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You don’t need to be glued to your desk every single day, but you need to be responsive and not incredibly busy or out of office. This process requires both of us to show up.
I’ll send a video walkthrough of your website in progress at the end of each day, and will need your feedback by the next morning. If you don’t send it on time, the process quickly falls apart.
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Nope - I always end up building lots of custom sections, and treat the template as a starting point, not the final design.
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Absolutely! You’ll get video tutorials and 30 days of post-launch support. Plus Squarespace is designed to be user-friendly so you don’t need to rely on me for future updates (unless you want to!)
Some clients come back to me for a design day when they want new sales pages, design updates or some lighter refreshes they don’t want to do themselves. Once we’ve worked together, you get a discount on your design day.
Your mission is moving and your legacy is growing. Your website needs to catch up.
Don’t let another quarter or year pass with a website you’ve outgrown. Launch a new brand home that reflects your business now (not the one from 3 years ago), and sparks trust with your ideal clients.