The Catalyst
Website Design & Development for seasoned, values-led service providers
Root into your next season of business with embodied authority
The Catalyst is a 3-week experience where we’ll design a soulful, strategy-led website from the inside out that attracts right-fit clients, elevates your authority and brings renewed confidence as you move into your next era of business.
Your business has evolved, but your website is still giving off beginner energy
You’re really starting to see your dream business come to life. You’ve done the hard work, spent time nurturing your community and established yourself as a leader in your space. You tend to call in the coolest clients, and get the testimonials to prove it.
Naturally, your priorities are shifting as your offers have evolved, and you feel like you’re ready to arrive at that next level in business.
But every time you direct someone to your website, you feel like it needs a million caveats.
Your website isn’t reflecting your business in the best way, but you can’t remember the last time you properly looked at it.
Important information isn’t in the right place, and your latest offerings (that you’re super excited about) are nowhere to be seen!
It’s bringing you more headaches than clients, and you’re ready for a swift change to meet your business goals.
You’ve been so busy doing the work, and your website really needs to catch up.
What you need is a website doing more of the heavy lifting for your brand, not one that gives you the ick
You’re not just wanting to launch a beautifully new website. You’re stepping into a new era of business and want to feel proud of how your brand is represented online.
You want to expand your authority within your industry while maintaining your integrity and values.
You’re ready to be speaking to and attracting more right-fit clients without over-explaining yourself, or spreading yourself thin across a million different platforms.
When your website truly reflects your evolved brand, everything else will begin to shift into place.
Introducing
The Catalyst
When you’ve outgrown your website visually, strategically and energetically, real change can’t wait for “someday”.
With The Catalyst, we’ll design a soulful, strategy-led site from the inside out that attracts your ideal clients, elevates your authority and brings renewed confidence as you move into your next era of business.
“Dom is so much more than a designer... she’s an absolute alchemist”
“During The Catalyst, she guided me through a monumental shift in my business, from word witchery into fully owning my experience and vision as siobhanstrode.com.
Her calm presence, thoughtful questions, and intuitive UX design made me feel seen, supported, and completely at ease. I genuinely couldn’t have made this leap without her. And the result truly feels like home - everyone I know has been blown away with how "me" it is.”
— Siobhan Strode
What You Get With The Catalyst Experience
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90-minute Website Strategy Session
To kick off your project, we’ll spend 90 minutes together uncovering your business's true heart and discuss your brand and website desires in more depth so the design phase is shaped by your voice, values and vision.
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Website Transmission Copy Guide
Designed to help you write effective website copy that connects. I’ll then pass your words over to one of my trusted copywriters who will review and fine-tune your words to ensure you’re connecting with the right people.
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UX-Led Squarespace Website
Up to 6 pages built on Squarespace, optimised and built with user experience and accessibility in mind, so that you can feel confident updating it independently, and your ideal clients can find what they need.
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integrations to connect
Easily manage new client bookings and increase engagement by integrating a call scheduler, email marketing and social media.
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Essential on-site SEO
To ensure your website is found by Google, I’ll check your page descriptions are in place, headings are structured correctly and alt text is added to images for accessibility.
website training call &
post-launch Support
To help you acclimate to core Squarespace features (if you haven’t used it previously), and to show how to update any custom-designed sections in the future so you’re not reliant on constant website support.
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Below are some additional things we can add to your website project. We can discuss what options you might need so I can put together a custom quote for you:
Brand Identity Design
Done-For-You Copywriting
Ecommerce and online shop set up
Squarespace membership or course set up
Email marketing set up
Additional pages
Please bear in mind that any additional pages or features like these will extend the 3-week process and cost. We can discuss this on our connection call so I can create a custom timeline and quote for you. -
Visual branding assets i.e. your logo files, colour palette, font files. (Don’t have these? I can connect you with a branding designer!)
Website imagery / brand photos
Your website copy written before the design phase begins (minimum 1-2 weeks if you’re not working with a copywriter)
You’ll need a domain and to purchase a Squarespace subscription, but I’ll walk you through this when the time comes to launch.
investment from:
£3,500
(payment plans available)
The Emergence Method
The process for alchemising a strategic, soul-led website for your next chapter:
(001)
Reroot
All website builds start with a strategy-first approach, focusing on your business goals, usability, accessibility, customer journey and SEO.
The Rerooting Session is more than a website strategy call, but is a guided recalibration of your whole digital foundation where you’ll connect with what grounds you, what drives you, and where your brand is headed next.
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Reshape
With a clear foundational strategy in place, we move into co-creating your new online home from the inside out, starting with your website words.
You’ll receive either a content guide to complete, or done-for-you copy from one of my copywriter partners to help you articulate what you want to say. I’ll then start shaping the visual experience, using UX-informed wireframes to ensure your brand essence is channelled from soul to screen before shifting to the build phase on Squarespace.
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Reveal
Your refined online home is now live and in the world, ready for you to connect deeply and show up unapologetically.
As we complete the website and ensure your brand is communicated with intention, we’ll get to work on preparing your brand expression for launch so you can share your magic with those who need it most.
Real talk from values-driven businesses
what happens when you stop wrangling with your website alone
✷ UX expertise 🤝 founder focus
"Dom's knowledge and understanding meant that something I could have never done myself was covered. Her wealth of experience with larger UX design projects really shines through in everything she does."
— Jess Hellens | Wild Coworking Founder✷ 5 days to first client
"My story and brand messaging is me to a T, and now the website design has taken it up another level. The feedback has been positive, and I know it will change my business going forward, making instant connections with clients."
— Claudia MacDonald | Relocation Coach✷ Built for long-term growth
"The Catalyst has given me amazing foundations to build upon. I've gained the knowledge and confidence to harness my website's full potential to achieve my business goals."
— Nina Elegba | Recess Living Founder✷ Renewed excitement & confidence
“Choosing to work with Dom was the best decision I've made all year! Her curiosity, expertise, organisation and design skills made the whole process smooth and easy whilst being extremely valuable. I am now actually excited to send people to my photography website for the first time in 8 years! It really feels like me, showcases my photographs beautifully and stands out against a crowded industry - it's perfect!”
- Celie Nigoumi | Brand & Editorial Photographer✷ Reusable assets to save time
“Working with Dominique was by far the best, most satisfying relationship with a creative I’ve ever had. She did a wonderful job and working with her was a great investment because she delivered assets I can keep working off of and templates I can use again and again.”
- Carmen Spagnola | Somatic Trauma Recovery PractitionerYou’ll get the most out of The Catalyst if you’re…
The Mid-Pivot Multi-Hyphenate
You’re in the messy middle of growing your business, and you don’t feel fully settled. Your old site doesn’t fit anymore, and you need a digital home that can keep up with the shifts you’re going through and hold all the new pieces together.
The Site-Averse Visionary
Brilliant at what you do, but your site is so out of sync as it hasn’t been touched in years, and you rarely share it. You need a site that finally matches the confidence you bring to your client work so it becomes a working sales tool, not an afterthought gathering dust.
The Thought Leader
You’re deeply clear on your vision, but your current site doesn’t reflect the scale or soul of your work. Your current website might be “fine”, but you’re looking for something more dynamic that stands out amongst your peers. You’re a values-led leader and you want your website to act like one, too.
The Anti-Trend Entrepreneur
You’re not looking for a trend-chasing template. You want meaningful, intentional design that speaks before you even say a word. You want something functional and beautiful that aligns with YOUR personality and how you work, not just a site that’s the ‘flavour of the month’.
I’m Dom, your UX-driven website alchemist
In 6+ years, I’ve helped my clients launch and fill their memberships (without a complex social media launch), book aligned clients, and grow in confidence about how their website is representing their brand. People-first design is my jam, as creating a smooth user experience that your people love navigating is just as important as the way your brand looks.
I noticed something wasn’t quite hitting with traditional 3-6 month project timelines. The initial excitement dims, the spark fades, and suddenly your website, a crucial piece of your offer ecosystem, feels like a drag instead of a momentum driver.
That's when I discovered the magic of the sprint with The Catalyst.
By condensing the process, ideas stayed fresh, creative energy remained high, and website launches shifted from anti-climatic to powerful stepping stones for growth.
Ready for your mission to take centre stage and throw the website woes out the window? Let’s light the spark and get this thing brewing!
“This was about so much more than building a beautiful website. They helped me grow in confidence around my brand.”
“Dominique and Yvie bring a brilliant blend of technical expertise, creative vision, and thoughtful partnership. As it turned out, this was about so much more than building a beautiful website, they helped me grow in confidence around my brand.
The process was seamless, collaborative, and genuinely enjoyable. They struck the perfect balance, knowing when to guide, when to nudge, when to pause, and when to just go for it! If you're looking for a web design & brand team who are not only exceptional at what they do, but also a true joy to work with, Dominique and Yvie are it.”
— Kathryn Humphreys
Take your website from woe is me to “WOAH, this is SO me!”
Next availability: March 2026
Fill in the application form and let’s chat about bringing your dream site to life. I’ll get back to you within 2 working days to arrange a discovery call and talk next steps.
FAQs
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you’ll need images and copy before any design work starts. You’ll be given my website copywriting guide if you’re not working with a copywriter, which will need to be filled in before any design work starts. Done-for-you copywriting is also available as an add-on.
To launch your website, you’ll need to purchase your own Squarespace hosting and subscription, domain hosting, and set up your business email address.
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The three weeks keeps the project focused, but the timeline will be extended by 2-4 weeks if there are any extras needed like branding, done-for-you copywriting or a more complex website setup.
If life happens outside of our control, the timeline can be extended to a maximum of 2 weeks.
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If you’re not running a complicated business, your website doesn’t need to be complicated either. I’ve found Squarespace to be the most accessible, secure and user-friendly platform that’s easy for clients to maintain.
I don’t design in Wix as it’s an Israeli-owned company. If your business requires a platform like Wordpress, I can recommend other designers to get in touch with.
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Absolutely! You’ll get video tutorials and 30 days of post-launch support. Plus Squarespace is designed to be user-friendly so you don’t need to rely on me for future updates (unless you want to!)
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I offer Design Days, which are awesome because you’re not chained to a monthly retainer.
You can book me only when you need something specific, like additional marketing collateral, website updates, new pages, or something else.
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It depends. Custom design is an investment in your business. If you’re still in your first or second year of business and find yourself experimenting/changing things frequently, you’ll benefit most from gaining a better understanding of your offers, audience, and brand story first before moving forward with The Catalyst.
If you’re unsure, feel free to fill out my project application form anyway. If it looks like we’re a good fit, I’ll set up a discovery call with you.
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Once we set a start date and you’ve signed our contract, a £500 deposit will be required to secure your spot.
The remaining cost will be split evenly across 3 months, or you can pay in full. Note that while you’ll gain access to your website by the end of your project, admin ownership will not be transferred to you until full payment has been received.
Your mission is moving and your legacy is growing. Your website should keep up.
Launch a website in three weeks that sells your genius, sparks trust and has clients saying, “count me in!”