UX-led website design for ambitious service providers who have outgrown their website
Let’s capture the magic of your work by channelling your current brand from soul to screen.
You’ve got a business vision that runs deeper than chasing likes and trends.
You, your brand and offers have grown, but your website still feels stuck in the past and doesn’t reflect you anymore. You’re done with the “good enough” vibes, the random edits on a Saturday evening after scrolling on Pinterest, and a website that looks ok but isn’t doing anything.
You didn’t build your business to blend in with the masses, so why is your website doing exactly that?
You’re ready for a website that backs up your expertise - one rooted in strategy and designed to work for your business.
Let’s build something that matches your vision and brings your next season to life!
Website design services
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Website Experience Audit
Your website is the first thing possible clients might see. Let’s make sure it’s not your biggest bottleneck.
The Website Experience Audit will give you an honest insight into what’s working well, what’s costing you opportunities and a prioritised plan for what to do about it.
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The Catalyst
The next chapter of your business deserves a website that does it justice.
With The Catalyst, you’ll leave with a redesigned Squarespace website that reflects your brand story, guides visitors in a purposeful way, and turns curiosity into loyal clients without the months long wait to hit “launch”.
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Design Day
For when you don’t need a full website overhaul, but your current one needs some TLC.
In one focused day, I’ll take the tech stress off your plate and turn your website to-do list into website ta-das.
Love from past clients
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![A woman with shoulder-length brown hair, wearing a leopard print headband, a black T-shirt, a necklace and a watch, is sitting at a wooden table outdoors near a body of water, holding a smartphone and smiling at the camera during golden hour.]()
Siobhan | Mentor for wannabe changemakers
“Dom is so much more than a designer... she’s an absolute alchemist.
Her calm presence, thoughtful questions, and intuitive UX design made me feel seen, supported, and completely at ease. I genuinely couldn’t have made this leap without her. And the result truly feels like home - everyone I know has been blown away with how "me" it is.”
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Celie Nigoumi | Brand Photographer
“Choosing to work with Dom was the best decision I've made all year! Her curiosity, expertise, organisation and design skills made the whole process smooth and easy whilst being extremely valuable.
I am now actually excited to send people to my photography website for the first time in 8 years! It really feels like me, showcases my photographs beautifully and stands out against a crowded industry - it's perfect!”
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Jess Hellens | Wild Coworking Founder
“You know when you're afraid to look at your website and you don't want anyone to visit it even though you really, really need to be visible? You need Dom in your life to eradicate all of that.
She does it in a non-judgmental, solutions-focused and creative way that makes you excited to share your website and finally start showing up.
Yes she designs and builds websites that convert, but she also makes your ideal customers feel something, they know straightaway that they can trust you. And that is a rare talent. 10/5 stars from me.”
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Claudia | Relocation Coach
“I launched my website and gained my FIRST client within 5 days! My story and brand messaging is me to a T, and now the website design has taken it up another level. I am smiling from ear to ear. The feedback has been positive, and I know it will change my business going forward, making instant connections with clients.”
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Carmen | Somatic Trauma Recovery Practitioner
“Achieving nearly 40 monthly subscriptions in the first two weeks of my new website being live (without any launch whatsoever) has been very confidence-boosting for me!
Very often when I've worked with designers and consultants in the past, I've spent too much time feeling confused about who I am and what value I have to offer. Working with Dominique, I remembered my competencies and reconnected with my confidence. I felt inspired and passionate about my work again.
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Ellie | Eleanor Mollie
“I felt like I’d regained the confidence I didn’t know I’d lost.
Working with Dom made me want to start shoving my brand in people’s faces, putting stickers on lampposts, and dropping leaflets on the entire city of London. I have a much more aligned presence and brand and it’s helping me show up more — which is quite crucial for a business.”
Hey, I’m Dominique (everyone calls me Dom)
A design alchemist and strategic partner whose mission is to make complex things feel beautifully simple.
I help ambitious service providers and coaches step out of their DIY spiral, and uncover the depths of who you are so you can express your gifts to perfect-fit clients via a unique digital experience.
With previous corporate experience within UX and product design, I design what works for how people think, browse and click, not just what looks good.
My work is a blend of intuitive creativity and practically strategic UX, and what I do isn’t just web design, but translation. I jump into the complexity of your work to find the thread that ties everything together; the stories you share, the ideas repeating in your head, and the experiences your clients feel but your website doesn’t currently show. I then give it all a visual form that means designing to help the right people find what they need, understand what you do, and know where to go next.
What’s muting your website’s magic?
Take this free quiz to reveal the tarot card energy your website is channeling, what’s working vs. what’s sabotaging your client connections and conversions, plus what to shift to strengthen your site’s impact.