Meet your UX and Squarespace website alchemist
Hey! I’m Dominique - the founder of Dmarzdesigns, a London-based website design studio for socially-conscious small businesses, coaches and service pros.
If you appreciate intuitive design that’s beautiful and functional, want to increase your online visibility, and drive real-world change through strategy and people-first design, I reckon we’ll get along great!
Minimalist misfit, matcha latte enthusiast, oh and a little bit website design obsessed
With 10+ years of design experience both in-house and independently, I love crafting online spaces that seamlessly blend strategy and intuitcreativity to speak deeply and directly to the clients you want to attract.
My people-first design approach ensures that your website is intuitive, intentional and impactful.
Having a website that attracts and converts your ideal clients is the most important thing, but having a website that you want to shout about from the rooftops is a very close second – and I can help with both.
I’m here to support you in uncovering the depths of who you are, so you can express your gifts to soul-aligned clients.
Maybe you’re here because you know you need a new website as your current one isn’t pulling its weight, and you’re frustrated (or just plain done) trying to do it all yourself.
You do way too much in your business already, and trying to update your website on top of it all? Nah, not the vibe anymore.
Maybe you’ve grown as a person and now, you’re ready for your website and brand presence to grow, too.
This is, more often than not, what brings my clients here. Even more than that, you’re looking for a partnership that blends strategy and creativity, a charming, refined style, and UX design as the cherry on top.
This is why it’s my mission to alchemise websites for values-driven founders ready to express their magic, reclaim their confidence and advocate from the heart in a way that is magnetic to their most aligned clients.
Yep, it’s not just about creating a strategic website (even though I’m all about that). It’s also about creating a hub for your business that aligns with your beliefs and how you show up in the world.
Here’s a little about my journey as a designer…
You don’t fit into a neat little box.
Neither do I.
Sounds like we were made for each other tbh.
Let’s make something revolutionary together. A UX-led website that feels like home and doesn’t just look awesome, but actually works hard for the change you’re trying to make.
Things I believe in:
-
As a website designer, my job is to create websites that appeal and resonate without feeling like an exclusive luxury for the few. Embracing inclusion and accessibility is a non-negotiable, as I understand what it feels like when spaces don’t represent or hold space for you, and I don’t want to perpetuate that. A lot of the design industry is very cis white centric (men and women), and I’m here to support businesses who want to break those barriers without squeezing yourself into a box.
I aim to provide a respectful, grounded, joyful space where marginalised people can be themselves without apology, and where everyone is seen, heard and understood.
For any designs I create, I aim to follow the WCAG guidelines, ensuring that the experiences are easy to use, navigate and read, especially for people with temporary and permanent impairments/disabilities.
I know that inclusion isn’t something that’s ever “complete”, and so I’ll continue to learn regularly by setting aside a minimum 1-2 days a month to actively seek out the latest updates in digital accessibility and research inclusive design.
Ongoing quarterly efforts include using diverse imagery for personal designs and client work, and reviewing my project processes to see where improvements can be made to help accommodate people’s needs and preferences with communication. I’ll routinely ask clients about inclusion/access needs during the onboarding process and during projects to gather feedback, and ensure I set aside time every month to make changes where I can.
-
Brands and websites don’t have to be creative or strategic, they can be both.
When your website embodies your brand and message, it can be a powerful marketing tool that can amplify your confidence, help you stand out amongst the noise, and help you build a stable income by attracting the right clients.
-
I value building a business that supports intersectional women, non-binary people, and those with marginalised identities to step into their larger purpose and vision.
Together, we can co-create a better world that isn't entirely centred around hustle culture or toxic patriarchal systems that keep us from building the lives we desire.
-
Trusting your intuition and looking after your wellbeing is the core of growing a sustainable business.
You deserve a life outside your business where there is abundant space for mindfulness, self-care, and joy.
-
Everyone deserves the space and opportunity to express themselves in a way that feels good to them. I believe in showing up genuinely and wholeheartedly, and giving clients space to do the same judgement-free.
My Creative Blueprint
(aka I’m a sucker for a personality test)
-
☀️ I’m a Virgo Sun, Capricorn Moon, Sagittarius Rising
A combination of practical precision, grounded emotional energy, and expansive forward-thinking - all the down-to-earth goodness.
Yes, I notice the little messy details most people miss (for example the misalignment of your paragraphs or the lack of space around your copy).
I also love helping people articulate what they really want their business to become, then creating a visual space that supports it.
There’s usually a checklist involved. And a backup checklist for that checklist.
-
🌊 I’m a 6/3 Emotional Generator
Big starter energy, deeply allergic to rushing decisions. I’m built for creative momentum, but it’s rarely a linear process. If something’s off, I’ll sense it fast and will tell you straight.
Trial and error is the way I figure things out as I refine through experience, not guessing from the sidelines.
I’ve been told by many I’m an old soul that asks the kind of questions that make you pause, rethink everything, and somehow feel more at ease about it.
If you’ve ever wanted to rebuild your entire website mid-launch, I probably understand you on a cellular level.
-
🧠 My Gene Keys Life Purpose is “Imagination”
My creativity thrives in the land of unspoken ideas and creative fog and somehow, I still make it make sense
Honestly if I had a pound for every time a pal has said, ‘I don’t know how you do it!’, I’d be swimming in pound coins.
I’m usually the one who sees what’s trying to come through before it’s ready to be named. That means I’m often deep in the fog with clients… but also the first to help them shape what they’re really trying to say.
Podcast Guest Interviews
Listen to my guest podcast episoådes which cover topics such as UX and website design, Squarespace, branding, nurturing your creativity, and life as a creative business owner.
