Your website is the first thing possible clients might see. Let’s make sure it’s not your biggest bottleneck.
The Website Experience Audit will give you an honest insight into what’s working well, what’s costing you opportunities and a prioritised plan for what to do about it.
This website experience audit is designed for service providers, coaches and consultants who have reached a pivotal point in their business.
If you’re feeling like you’ve outgrown your website and branding, and they’re not connecting with the right people or communicating your expertise as well as you’d hoped, this audit will provide the means to gain an expert perspective on next steps to take before you invest in a bigger brand shift.
Something about your website isn’t hitting the mark like it used to.
Enquiries are infrequent, people are browsing but not clicking anything, and you’ve spent so long staring at it you can’t see what might be wrong anymore.
Your business has evolved, but the way it’s represented on your website is anything but accurate right now.
You’ve tweaked the copy so much, but now it feels like a chaotic mess.
You know your website needs work, but you’ve got no idea where to even start.
“Update website” has been on your to-do list for months, but you’re still putting it off
Any of that have you nodding along? Then this is for you.
Here’s what get’s reviewed in every website audit…
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Can someone who lands on your homepage understand immediately what you do, who it’s for and why they should care? I’ll review the copy, layout, trust signals and whether your website is clear tat first glance.
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Your website needs to be easy to use, intuitive, and accessible (something a lot of people miss). I’ll assess both your desktop and mobile experiences to identify any issues that could be blocking people from using your website smoothly.
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Are your Homepage, Services and About pages guiding people somewhere useful, making your offers clear and building trust? Are there broken forms and links or dead ends stopping people from reaching you? I’ll look at the structure, information hierarchy and whether these pages are doing the job you need them to do.
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When a website is clear, potential clients know exactly if they’re in the right place, where to go and what to do next. I’ll look at whether your website is speaking to the right people, if it’s focused on outcomes your potential clients will get, and whether it helps them move toward saying yes to working with you.
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Branding plays a key part in how memorable your website is in your potential clients’ minds.
Is your branding a clear representation of your business? Is it accessible? Does it appeal to your ideal clients? I’ll look at whether any tweaks may be needed to ensure your branding is representing your business in the best way.
What’s included in your website audit:
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Video Walkthrough
A full video walkthrough of me going through every page on your website. You’ll see browse like a potential client, and will hear the reasons behind any recommendations I gave.
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Written Action Guide
You’ll receive a written action guide that will have my list of recommendations included, prioritised so you know what to fix first, what can wait and what’s going to create the biggest positive shifts.
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14-Days Support
After you receive your audit, you’ll have 2 weeks to send any follow-up questions or ask for guidance as you work through the action guide. And if you find you want me to help you implement anything, the cost of your Audit can be applied to a bigger website project.
Investment: £170, delivered in 5 days
This website experience audit is designed for service providers, coaches and consultants who have reached a pivotal point in their business.
If you’re feeling like you’ve outgrown your website and branding, and they’re not connecting with the right people or communicating your expertise as well as you’d hoped, this audit will provide the means to gain an expert perspective on next steps to take before you invest in a bigger brand shift.
A Website Experience Audit is for you if...
You’re getting traffic but not enquiries from clients.
You’re embarrassed about people finding your website because it doesn’t reflect the current iteration of your business.
It's been months or years since you last updated your website, and you don’t know where to start to fix things.
You’re not ready for a full redesign, but want to know what’s actually not working.
This isn’t for you if…
You don't have a website yet.
Selling isn’t the primary purpose of your website.
You already know you want to hand over the design fully to a website designer - I’ve got other services just for that!
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“I found Dom’s insight unmatched, and it was a total game changer for me.”
“I really needed a fresh set of eyes on the Wild website, as it didn’t feel like it was performing as well as it could be. I was becoming frustrated with it!
My website audit was the bessssssst. Dom made me feel like it was all manageable and not falling apart. She’ll give you insights that, when she says them, you'll be like, 'of course!'’, but you'd never get there on your own.
You need her expert eye, it makes all the difference honestly.”
— JESS HELLENS, WILD COWORKING FOUNDER
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“The whole experience was a dream from start to finish”
“Dominique’s services are incredible from both a creative and a technical perspective. She is really professional, well-organised and responsive, making the whole experience a dream from start to finish.
Her Website Audit was a wonderful way to help me understand the potential of my own site. Dominique’s approach is gentle yet confident, so you can get proper critical feedback and still feel very supported.
Even if you think your website is perfect, she will surely find a way to take it to the next level.”
— GHAZ SAMANDARI, COVN COLLECTIVE
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“I felt like I had a friend who was just as invested as me in my website and genuinely wanted to make it the best that it could be”
“I was a bit afraid I'd made some huge mistakes that would take a long time to fix, but seeing all the improvements I could make made me feel empowered like I could do this.
Dom made everything feel super easy for me to understand and motivated me to update everything.”
— RALUCA VADUVA, DETAIL MOVEMENT INTERIORS
Questions You Might Have…
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I work primarily with Squarespace, but I can assess the user experience and design of your website, regardless of you platform.
However, if you choose to move forward with other design services with me, you’ll have to either switch over to Squarespace or have an existing Squarespace website.
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Anywhere between 30-60 minutes, depending on how many pages your website has and how much I’ll need to review.
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Yes - if your audit brings up a need for brand strategy or website design updates, we can discuss what your options are with working together. if your website is on a platform that isn’t Squarespace, I can recommend other designers to get in touch with.
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This is for any small business owner who needs support in improving their website, and wants to understand how to increase conversions and connections with their ideal clients.
Whether you’re a coach or service provider, you’ll receive actionable steps to take to create stronger connections and improve your website’s performance. -
With 5-7 working days after you initially book.
97% of consumers say a company’s website directly impacts whether or not they choose to purchase. You can’t afford to ignore your website anymore!
And it’s not just about how your website looks, but how your ideal clients feel when they use it, too.
We'll ensure your clients aren't falling through the cracks with an audit that prioritises your brand AND the user experience, ensuring you’re welcoming the people you’re excited about helping into your business.
This website experience audit is designed for service providers, coaches and consultants who have reached a pivotal point in their business.
If you’re feeling like you’ve outgrown your website and branding, and they’re not connecting with the right people or communicating your expertise as well as you’d hoped, this audit will provide the means to gain an expert perspective on next steps to take before you invest in a bigger brand shift.