The Catalyst
Website Design & Development for seasoned, values-led service providers
You’ve outgrown your website visually, strategically, energetically.
The Catalyst is a 3-week experience where we’ll design a soulful, strategy-led site from the inside out that attracts right-fit clients, elevates your authority and brings renewed confidence as you move into your next era of business.
Your business has evolved, but your website is still giving off beginner energy
You’re really starting to see your dream business come to life. You’ve done the hard work, spent time nurturing your community and established yourself as a leader in your space. You tend to call in the coolest clients on your socials and through communities, and get the testimonials to prove it.
But every time you direct someone to your website, you feel like it needs a million caveats…
“Oh I’m working on it”
“It’s not quite finished yet”
“It’s outdated compared to where I’m at now”
“It doesn’t really show who I am at the mo, better to look on my socials!”
You’ve been so busy doing the work, your website just hasn’t quite caught up yet.
What you need is a website doing more of the heavy lifting for your brand
You’re not just wanting to launch a beautifully new website. You’re stepping into a new era of business and want to feel proud of how your brand is represented online.
You want to expand your authority within your industry while maintaining your integrity and values.
You’re ready to be speaking to and attracting more right-fit clients without needing to over-explain yourself, or spread yourself thin across a million different platforms.
When your website truly reflects your evolved brand, everything else will begin to shift into place.
Introducing
The Catalyst
Your mission is too important to stay in the shadows
Real change and momentum can’t wait for a “someday” website. Step out of the weeds with an aligned website that helps you root into your next season of business with embodied authority.
“Dom is so much more than a designer... she’s an absolute alchemist”
“During The Catalyst, she guided me through a monumental shift in my business, from word witchery into fully owning my experience and vision as siobhanstrode.com.
Her calm presence, thoughtful questions, and intuitive UX design made me feel seen, supported, and completely at ease. I genuinely couldn’t have made this leap without her. And the result truly feels like home - everyone I know has been blown away with how "me" it is.”
— Siobhan Strode
What’s included in The Catalyst:
90-minute Website Strategy Session
A website strategy workshop to align your site with your business goals and dream clients.
UX-led 6-page Squarespace Website
I use Squarespace as it’s a user friendly, accessible platform that you can feel confident updating independently.
Website Transmission Copy Guide and Copy Audit
Designed to help you write effective website copy that connects. I’ll then pass your words over to my trusted copywriter who will review and revise your words for launch-ready copy.
Domain, scheduler, email and social media connection
On-page SEO to ensure your website is found by Google
30 days of Post-Launch Email Support
Investment: from £3,500 (payment plans available)
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Below are some additional things we can add to your website project. We can discuss what options you might need so I can put together a custom quote for you:
Brand Identity Design
Done-For-You Copywriting
Ecommerce and online shop set up
Squarespace membership or course set up
Email marketing set up
Sales page design
Additional pages
Please bear in mind that any additional pages or features like these will extend the 3-week process and cost. We can discuss this on our connection call so I can create a custom timeline and quote for you. -
Visual branding assets i.e. your logo files, colour palette, font files. (Don’t have these? I can connect you with a branding designer!)
Website imagery / brand photos
Your website copy written before the design phase begins (minimum 1-2 weeks if you’re not working with a copywriter)
You’ll need a domain and to purchase a Squarespace subscription, but I’ll walk you through this when the time comes.
The Emergence Method
The process for alchemising a strategic, soul-led website for your next chapter:
(001)
Reroot
All website builds start with a strategy-first approach, focusing on your business goals, usability, accessibility, customer journey and SEO.
The Rerooting Session is more than a website strategy call, but is a guided recalibration of your whole digital foundation where you’ll connect with what grounds you, what drives you, and where your brand is headed next.
(002)
Reshape
With a clear foundational strategy in place, we move into co-creating your new online home from the inside out, starting with your website words.
You’ll receive either a content guide to complete, or done-for-you copy from one of my copywriter partners to help you articulate what you want to say. I’ll then start shaping the visual experience, using UX-informed wireframes to ensure your brand essence is channelled from soul to screen before shifting to the build phase on Squarespace.
(003)
Reveal
Your refined online home is now live and in the world, ready for you to connect deeply and show up unapologetically.
As we complete the website and ensure your brand is communicated with intention, we’ll get to work on preparing your brand expression for launch so you can share your magic with those who need it most.
Real talk from values-driven businesses
what happens when you stop wrangling with your website alone
✷ UX expertise 🤝 founder focus
"Dom's knowledge and understanding meant that something I could have never done myself was covered. Her wealth of experience with larger UX design projects really shines through in everything she does."
— Jess Hellens | Wild Coworking Founder✷ 5 days to first client
"My story and brand messaging is me to a T, and now the website design has taken it up another level. The feedback has been positive, and I know it will change my business going forward, making instant connections with clients."
— Claudia MacDonald | Relocation Coach✷ Built for long-term growth
"The Catalyst has given me amazing foundations to build upon. I've gained the knowledge and confidence to harness my website's full potential to achieve my business goals."
— Nina Elegba | Recess Living Founder✷ Renewed excitement & confidence
“Choosing to work with Dom was the best decision I've made all year! Her curiosity, expertise, organisation and design skills made the whole process smooth and easy whilst being extremely valuable. I am now actually excited to send people to my photography website for the first time in 8 years! It really feels like me, showcases my photographs beautifully and stands out against a crowded industry - it's perfect!”
- Celie Nigoumi | Brand & Editorial Photographer✷ Reusable assets to save time
“Working with Dominique was by far the best, most satisfying relationship with a creative I’ve ever had. She did a wonderful job and working with her was a great investment because she delivered assets I can keep working off of and templates I can use again and again.”
- Carmen Spagnola | Somatic Trauma Recovery PractitionerYou’ll get the most out of The Catalyst if you’re…
The Mid-Pivot Multi-Hyphenate
You’re in the messy middle of growing your business, and you don’t feel fully settled. Your old site doesn’t fit anymore, and you need a digital home that can keep up with the shifts you’re going through and hold all the new pieces together.
The Site-Averse Visionary
Brilliant at what you do, but your site is so out of sync as it hasn’t been touched in years, and you rarely share it. You need a site that finally matches the confidence you bring to your client work so it becomes a working sales tool, not an afterthought gathering dust.
The Thought Leader
You’re deeply clear on your vision, but your current site doesn’t reflect the scale or soul of your work. Your current website might be “fine”, but you’re looking for something more dynamic that stands out amongst your peers. You’re a values-led leader and you want your website to act like one, too.
The Anti-Trend Entrepreneur
You’re not looking for a trend-chasing template. You want meaningful, intentional design that speaks before you even say a word. You want something functional and beautiful that aligns with YOUR personality and how you work, not just a site that’s the ‘flavour of the month’.
I’m Dom, your UX-driven website alchemist
In 6+ years, I’ve helped my clients launch and fill their memberships (without a complex social media launch), book aligned clients, and grow in confidence about how their website is representing their brand. People-first design is my jam, as creating a smooth user experience that your people love navigating is just as important as the way your brand looks.
I noticed something wasn’t quite hitting with traditional 3-6 month project timelines. The initial excitement dims, the spark fades, and suddenly your website, a crucial piece of your offer ecosystem, feels like a drag instead of a momentum driver.
That's when I discovered the magic of the sprint with The Catalyst.
By condensing the process, ideas stayed fresh, creative energy remained high, and website launches shifted from anti-climatic to powerful stepping stones for growth.
Ready for your mission to take centre stage and throw the website woes out the window? Let’s light the spark and get this thing brewing!
“This was about so much more than building a beautiful website. They helped me grow in confidence around my brand.”
“Dominique and Yvie bring a brilliant blend of technical expertise, creative vision, and thoughtful partnership. As it turned out, this was about so much more than building a beautiful website, they helped me grow in confidence around my brand.
The process was seamless, collaborative, and genuinely enjoyable. They struck the perfect balance, knowing when to guide, when to nudge, when to pause, and when to just go for it! If you're looking for a web design & brand team who are not only exceptional at what they do, but also a true joy to work with, Dominique and Yvie are it.”
— Kathryn Humphreys
Take your website from woe is me to “WOAH, this is SO me!”
Next availability: March 2026
Fill in the application form and let’s chat about bringing your dream site to life. I’ll get back to you within 2 working days to arrange a discovery call and talk next steps.
FAQs
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You’ll need brand images and copy written for each page (I’ll send you my copy template for guidance).
It's helpful to have a rough idea of your business goals and some website inspiration, but we'll uncover everything else together in our Rerooting Session.
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While three weeks keeps us focused, if you book to include any extras, the timeline will extend to make space for the extras being delivered.
Also, I know that life happens where we may need to shift the timeline a little bit. But don’t worry, I’ve got a structured process to make sure everything flows smoothly.
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With Squarespace you get a powerful, secure platform that’s easy to maintain without drowning in plugins or constant updates.
I’ve found that it includes all the pieces you’ll need if you’re not running a complex business model, and past clients have found it easy enough to pick up and update themselves.
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Absolutely! You’ll get video tutorials and 30 days of post-launch support. Plus Squarespace is designed to be user-friendly so you don’t need to rely on me for future updates (unless you want to!)
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Your website should evolve as your impact grows, so while The Catalyst includes 30 days of support, I also offer Design Days for any future design updates needed.
Your mission is moving and your legacy is growing. Your website should keep up.
Launch a website in three weeks that sells your genius, sparks trust and has clients saying, “count me in!”