The Enthusiast & Co
The Design Brief
As The Enthusiast & Co brand was evolving, the founder Ellie, was ready for it to shift away from feeling like a ‘personal brand’ and cement its position as a standalone content and merch brand.
She wanted it to have more of a community experience where people are encouraged to be themselves, be proud of who they are, feel celebrated and understood.
SERVICES
Brand Strategy
Website Audit
Branding
Squarespace Web Design
The project aim was to produce a stronger, more cohesive visual identity and website that strengthened the brand and helped increase the reach and customer base of the products, solidifying The Enthusiast & Co as the go-to content and merch brand for fellow enthusiasts.
“The branding I have now is simultaneously applicable and aspirational - it fits exactly where I am whilst also feeling like it explains where I’m going to go.”
In Ellie’s Words:
“At the start of 2022, I was super excited by the idea of doing my work but faltered every time it came to posting something or putting my work out there in the world because I felt I'd outgrown the branding I had.
It no longer reflected where I was and was holding me back from getting where I wanted to go to.
Stage left: enter Dom. We went deep into what the business and brand stand for, as well as the kind of aesthetics and visuals that I love, and with this information, Dom came up with pure magic.
The branding I have now is simultaneously applicable and aspirational - it fits exactly where I am whilst also feeling like it explains where I'm going to go.
TL;DR I was already going to ask Dom for her hand in marriage, AND THEN SHE MADE MY GORGE WEBSITE. It's a perfect home for me on the internet (more 'me' than my actual apartment is, tbh.)”
