Victoria Smith-Murphy
BRIEF
Victoria Smith-Murphy is a career and leadership coach based in the UK. Having experienced significant growth in her business, she was ready to update her branding and website so that the whole experience of engaging with her, her coaching services, and blog content was more streamlined, sleek and intuitive for her ideal clients.
Her mission with her coaching business is to bring more soul and spirituality into the business world, so we spent some time really getting to the heart of her brand values, personality and style, designing a refreshed brand identity and website experience that communicated her brand messaging in a purposeful, strategic way.
SERVICES
Brand Strategy
Branding
Squarespace Web Design
As part of her branding revamp, I made use of her already quirky logo design to produce a range of custom patterns and shapes that emphasised her playfully impactful brand personality. These were used as background elements on her social media images, workbook template, presentation deck and also on her website to keep everything consistent.
““What made me happiest about working with Dom was that she doesn’t challenge you for the sake of challenging you. She challenges if she believes it’s in the best interest of the work, and I think that’s really good.””
IN VICTORIA’S WORDS:
“Dom has a lot of structure and processes in her work, which is very reassuring when you’re making such a big investment in a service, and you want the output to be a reflection of yourself.
I was looking for an online home that would be very easy for people to use and that would feel like an experience—like you were accessing a real understanding of my worldview and the work I do as a coach and that it was visually representative of me. She let me know what would be delivered when and the deliverables were always complete and well-executed. Dom does what she says she is going to do.
I remember being really excited when she showed me the colour palette and font and feeling like it was really good. I actually showed it to some other people who said, “It’s quite different than how we see you,” and I thought, Good, because I wanted it to feel different than how I’d been presenting myself up to that point.
Working with Dom was a great experience, and I’m doing another project with her for my other business. I think she’s a great designer and I’ve recommended her to other people too.”
