Website Strategy Intensives for evolving business owners
Reconnect to what your brand is really here to say so you can show up for bigger opportunities, attract more aligned clients, and stop feeling like your website is working against you.
You’ve outgrown the current iteration of your website, and you can feel the ripple effects
You see a call-out for a speaking gig, a summit, a workshop, but you don't put yourself forward because your website is selling a version of your business from 3 years ago, not what you do or who you are now.
You open your website to update something, cringe at how outdated it is, close the tab, and tell yourself you'll deal with it later.
Content feels like a slog because you're not sure what you're actually trying to say anymore.
You’ve got big goals for your business, and you want your website to play a stronger part in your marketing ecosystem. But this isn't just a visual branding problem, but a brand foundations problem. No amount of new colours or better photos will fix it until you know what your website is actually trying to do, and who it's really speaking to.
The Website Rerooting Sessions are a strategic reset that closes the gap between what your business has become and what your website is communicating.
These sessions are not just a typical website audit with a checklist of what’s broken. We’re going back to the foundations of your brand to:
Clarify what you stand for and who you’re truly here to serve, so you stop filtering yourself and start attracting the right people.
Identify what’s holding your website back - whether it’s mis‑aligned messaging, mismatched audience or lack of customer journey.
Map a refreshed website structure that converts visitors into real conversations and bookings.
Clients leave knowing what's working, what to drop, and what to prioritise. More than that, they leave feeling like they have permission to actually go after the things they've been holding back on.
Investment: £400
(Payment plan available)
“Dom has an amazing talent for getting to the root of what you really want to express and to say, and helping you to feel good and confident about that.”
“Dom has a curious and inquisitive nature which makes her the perfect designer to choose! She offered valuable insight into what I really needed to consider about the future of my business (not just my website) through the strategy session. The session linked my goals, experiences and personality in a way that I hadn't seen before and it was a pivotal moment for me as an artist.”
— CELIE NIGOUMI, PHOTOGRAPHER
A website that reflects you starts with:
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Pre-Session Reflection Questions
Once you've booked, you'll receive brand reflection questions to help you articulate where you are now, what feels misaligned, and what you're working towards so I can understand where you’re at.
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Your Rerooting Session
We meet for 60 minutes and start with you: your goals, vision, values, what excites you and what doesn't anymore before moving onto your website. We look at messaging, positioning, structure, and user flow, and we find the friction points together.
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Website Recalibration Map
Within 7 days, you'll receive a personalised action plan covering your brand foundations, the priority areas to address, and a clear direction for what your website needs to say and do next.
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1:1 access on Slack
One month access to Slack to ask questions and to stay accountable as you implement your plan.
✶ Bonus: If you decide to book a full website project within 30 days of your session, your £400 investment can be applied to the total cost.
The last thing you want is to rush into a redesign before you know what actually needs to change.
Most website fixes fail because they start with the visual and skip the strategy. New colours, a new layout, updated photos… none of it lands if the foundations aren't there first. If you want to bring your vision to life with more intention and decisiveness, first you need a grounded plan to help make the right impact.
The ReRoot Method is the strategic framework at the core of every session. It’s designed to get you from “something’s not right but I can’t name it”, to gaining a clearer picture of how your brand can show up online, and what needs to shift to amplify your mission.
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Clarify what your brand and website are really here to do and what you are really here to say and share with the world. We look at your goals, offers, and ideal clients to uncover how your site needs to function, feel, and support your business in this next season.
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We’ll dive into your current website and brand presence to spot where your website is underselling your expertise, leaving money on the table, or letting aligned clients slip through. This includes a review of your positioning, messaging, user experience and authority signals, to how your offers are (or aren’t) being showcased.
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With the gaps identified, we shift from problem to possibility. This is where everything we've uncovered gets recontextualised into a clear direction. You’ll have a map of what needs to change, what your brand needs to say, and how your website can start working with your evolution instead of against it.
“She’ll give you insights that make you say ‘of course!’, but you’d never get there on your own.”
“I really needed a fresh set of eyes on the Wild website, as it didn’t feel like it was performing as well as it could be. I was becoming frustrated with it.
My session was the bessssssst. Dom made me feel like it was all manageable and not falling apart. Her wealth of experience with larger UX design projects really shines through in everything that she does. You need her expert eye, it makes all the difference honestly.”
— JESS HELLENS, WILD COWORKING FOUNDER
Meet your website strategist, Dominique Marshall
You’re doing work that matters, and your website should be amplifying that.
I built the Website Rerooting Sessions because I kept seeing the same thing: brilliant, values-driven business owners stuck in an endless loop of tweaking their website without ever properly addressing what was feeling disconnected behind the scenes.
The problem is rarely only to do what it looks like on the surface. It’s that the website is still introducing an older version of you; the one who hadn’t yet figured out exactly what they were here to do, or who they really wanted to work with.
With a background in UX design, brand strategy, and visual communication, I approach your website the way I’d approach any system that isn’t doing its job: by figuring out the root cause before touching anything else. You’ve done the work to get to where you are. It’s time to stop letting your website be the reason you don’t go further.
“I walked away feeling like I have a whole new plan for my website, with really clear notes and guidance to help me make the changes I need.”
“I knew that my business had evolved beyond what my website reflected, and how I was presenting myself and my services on my website no longer felt accurate.
The session was absolutely brilliant. I was particularly impressed with the depth of analysis Dominique had carried out before our session, so we packed an enormous amount into our time. It will give you such a burst of energy and inspiration.”
— MEG LOVELL, BUSINESS STRATEGIST
What shifts after a Rerooting Session
You attract enquiries from people who already get what you do and why it matters because your website is finally saying the thing out loud.
You’ll know exactly what to change, what to leave alone and why, instead of endlessly tweaking or second-guessing yourself.
You know exactly what your website needs to say so content starts to feel less like a performance and more like a natural extension of your work.
You’ll feel more confident standing strongly in your values and showing off your personality instead of holding back.
Ready to reroot?
You started this business because the work matters to you. This is where we make sure your website reflects that depth so the right people find you, you stop talking yourself out of bigger opportunities, and your business starts to feel exciting again!
Choose your session time to get started, then you’ll be prompted to make payment after a filling in a short form. Once booked in you’ll be emailed the call link and your Pre-Session Questionnaire.
Spaces are limited to 3 per month.
£400
Your Questions, Answered
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All bookings are non-refundable, but calls can be rescheduled with up to 48 hours notice.
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This is a strategy session and doesn’t include implementation or design work. If you’d like support with this, you can book The Catalyst for a full website redesign or a Design Day for specific updates.
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Yup! I’ll be covering universal principles like user experience, positioning, messaging etc that apply regardless of your website platform. However, if you’d like to work with me on the implementation afterwards, your website will need to be on Squarespace.
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If your website currently feels confusing, unclear or like it’s not representing your business, or if potential clients aren’t connecting or taking action, then yes this session will help! I don’t promise instant conversion spikes, instead we’ll address the root causes for why your website might not be converting in the first place.
While no strategy session can guarantee specific results, you’ll walk away knowing exactly what’s helping or hindering your site in relation to your specific goals, so you can start making strategic changes and know what to focus on to make your site more effective.
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Not at all! Some past clients have used their strategy to prepare for a future redesign. Others have used it to refine their existing website to match where their brand is at now without starting from scratch. The value is in understanding what actually needs to change, so you’re not wasting any more time or energy on the wrong things.