Brand, Untangled ✹ 90 minute brand + website strategy session
Would you go back to your ex just because they bought a whole new wardrobe?
Of course not, because the problem isn’t always what they look like. It’s much deeper than that.
So why do you think that slapping some new colour and fonts on your website is magically going to bring in more aligned clients? The problem is the substance underneath, and this is at the heart of the disconnect you’re feeling from your brand.
This strategy session is for business owners whose identity has evolved beyond their current website but feel stuck. We’ll zoom out to look at your business as a whole to get crystal clear on what’s working, what’s holding you back, and what needs to shift to take you to where you want to be.
You’ll leave with an actionable roadmap and strategic next steps for your brand and website, so they can better support where your business is heading next.
“She offered valuable insight into what I really needed to consider about the future of my business, not just my website. It was a pivotal moment for me as an artist.”
Shoutout to all the versions of yourself you’ve outgrown on this business owner journey.
Running a business is a fundamentally transformational experience. Let’s not pretend this shit is easy.
There are so many lessons you learn along the way. You’ve grown so much, done so much, been through the bloody ringer to get to where you’re at now. When you take a minute to look back, there’s no flipping way you’re still the same person you were when you started.
But somewhere along the way, you’ve become disconnected from it all. The spark isn’t there, and you can’t figure out the way forward. And when you take a look at your website, it’s definitely not reflecting any of that transformation you’ve been through.
It’s so stressful to even think about updating your site to match who you’ve become, as you’ve already poured SO much time, energy and effort into getting it live in the first place.
You want a site that feels energetically aligned; one that reflects your identity, story, values and offers as clear as day.
But like trying to squeeze into old clothes you’re hanging onto, that uncomfortable tension is the signal that things can’t stay the same.
As you’ve grown so much, this experience of updating your website isn’t going to be the same as that very first time.
You’ve got more tools under your belt, and you’ll be working with an expert (hey it’s me) to articulate your vision, and stop forcing yourself into an online home that doesn’t fit anymore.
The Brand, Untangled process begins with “who am I?” not “what should my website look like?”
In Brand, Untangled we get clear on:
What you actually want from your business moving forward
The identity your brand/website needs to embody to feel more like you
What lights you up and what needs to be released
The impact you’re here to make that people may not fully know yet
You’ll leave with an actionable roadmap and strategic next steps, so you know what to focus on as you step into your next business chapter, and can have a little more FUN while you’re at it!
Investment: £289
“Dom has an amazing talent for getting to the root of what you really want to express and to say, and helping you to feel good and confident about that.”
“Dom has a curious and inquisitive nature which makes her the perfect designer to choose! She offered valuable insight into what I really needed to consider about the future of my business (not just my website) through the strategy session. The session linked my goals, experiences and personality in a way that I hadn't seen before and it was a pivotal moment for me as an artist.”
— CELIE NIGOUMI, PHOTOGRAPHER
What’s included in Brand, Untangled:
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Pre-Session Reflection Questions
Once you've booked, you'll receive brand reflection questions to help you begin to express where things are now, what feels misaligned, and what you're working towards so I know where you're at before we meet.
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90-Minute Live Call
We start with you: your goals, vision, values, what excites you and what doesn't anymore.
Then we move onto your website - the messaging, positioning, structure, user experience - and spot where your website is being under-leveraged, leaving money on the table, or letting aligned clients slip through.
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Recalibration Map
Within 7 days you'll receive a personalised blueprint with:
a summary of your brand foundations
the next 3 brand/website priorities to address that will create the biggest shifts based on your goals
a mini Tarot card reading (for the funsies)
the call recording you can watch again anytime.
✶ Bonus: If you book a full website project within 30 days of your session, your £289 investment will be credited toward the total cost.
“I walked away feeling like I have a whole new plan for my website, with really clear notes and guidance to help me make the changes I need.”
“I knew that my business had evolved beyond what my website reflected, and how I was presenting myself and my services on my website no longer felt accurate.
The session was absolutely brilliant. I was particularly impressed with the depth of analysis Dominique had carried out before our session, so we packed an enormous amount into our time. It will give you such a burst of energy and inspiration.”
— MEG LOVELL, BUSINESS STRATEGIST
What happens in a
Brand, Untangled session?
The process of creating a website that’s unmistakably yours begins with mapping out how you want to be seen.
☾ 01 | Realign
We talk about the gap between where your business is now, what you’re saying/expressing, and what you really want to be saying instead. We define what matters now and what success looks like in your current season.
We revisit your brand mission, vision, the impact you’re here to make, the stories and lived experiences you want to share with your ideal clients, and the values that hold everything together.
✶ 02 | Refine
We look at what’s working with the current brand presence on your website, what isn’t working or is outdated, and what the missing threads are to help improve how you and your business are represented.
✦ 03 | Reframe
After the session you’ll feel like a weight has been lifted off your shoulders, as you’ll have fully expressed all the things living rent-free in your head, and can start to see how the pieces fit together to form your new direction.
Meet your creative partner, Dominique Marshall
I kept speaking to amazing business owners, learning about the deeper meaning behind their work, their experiences, their vision, and none of it was on their website.
They just didn't know how to articulate it, or felt like it wasn't "professional" enough, so they made their website generic instead to fit in.
If we haven’t met yet, I’m Dom and I’m the person who's not gonna sugarcoat things by saying you just need a new logo.
I built Brand, Untangled because I kept seeing the same thing: brilliant, values-driven business owners stuck in an endless loop of tweaking their website without ever properly addressing what was feeling disconnected underneath the surface.
You’re doing work that matters, and your website should be amplifying that.
With a background in UX design, brand strategy, and visual communication, I approach your website the way I'd approach any system that isn't doing its job: by uncovering the root cause of what’s not working before touching anything else.
The problem is rarely what it looks like on the surface, but that your website is still introducing an older version of you. With Brand, Untangled we figure out how to shift that and bring who you are now into the spotlight.
“She’ll give you insights that make you say ‘of course!’, but you’d never get there on your own.”
“I really needed a fresh set of eyes on the Wild website, as it didn’t feel like it was performing as well as it could be. I was becoming frustrated with it.
My session was the bessssssst. Dom made me feel like it was all manageable and not falling apart. Her wealth of experience with larger UX design projects really shines through in everything that she does. You need her expert eye, it makes all the difference honestly.”
— JESS HELLENS, WILD COWORKING FOUNDER
Reconnect to the heart of your business by remembering who the hell you are
When built from who you are instead of the latest trending aesthetics, your website can become the very thing that holds all of your brand; from your personality, to your visuals and voice that attracts the people who get it.
But that can only happen when you reveal the parts of your brand’s identity you’ve been hiding through fear of not looking “professional enough”, or through fear of being seen as an amateur (despite you having a bucket load of experience under your belt!)
If you’ve been sitting for too long on the next version of your business, the one that feels more you and truer to where you are now and where you’re going, this is the moment to step up and commit.
You bring the brand, I’ll bring the structure and intuitive guidance to help you reconnect it all.
Brand, Untangled is your next step if:
You've been in business for a few years and have an existing website that no longer represents where you're at.
You're in the middle of a pivot and know something needs to change, but you're not sure what to tackle first.
You're done waiting for everything to feel ready before you move forward (you’ve done enough sitting around and overthinking!)
You want a strategic direction, not just a list of things that look broken.
This session isn’t for you if you’re just starting out and don’t yet have an established offer or audience. The session works best when there’s substance to decode.
You and your business are not one-dimensional, and your website shouldn’t be either.
You’ve already grown and shape-shifted through your business journey so far. Now you need your online home to reconnect with the identity of who you’ve become.
Use the scheduler to book your strategy session. You’ll be shown a short questionnaire and prompted to make your payment. Once those are received, you’ll be emailed the call link and any additional info you’ll need before the call.
Your Questions, Answered
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All bookings are non-refundable, but calls can be rescheduled with up to 48 hours notice.
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This is a strategy session and doesn’t include implementation or design work. If you’d like support with this, you can book The Catalyst for a full website redesign or a Design Day for smaller, specific updates.
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Yup, you can! I’ll be covering universal principles like user experience, positioning, messaging etc that will apply regardless of your website platform.
However, if you’d like to work with me on the implementation afterwards, your website will need to be on Squarespace.
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If your website currently feels confusing, unclear or like it’s not representing your business, or if potential clients aren’t connecting or taking action, then yes this session will help.
I don’t promise instant conversion spikes, instead we’ll address the root causes for why your website might not be converting in the first place.
While no strategy session can guarantee specific results, you’ll walk away knowing exactly what’s helping or hindering your site in relation to your specific goals, so you can start making strategic changes and know what to focus on to make your site more effective.
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Not at all. Some past clients have used their strategy session to prepare for a future redesign. Others have used it to refine their existing website to match where their brand is at now without starting from scratch.
The value is in understanding what actually needs to change, so you’re not wasting any more time or energy on the wrong things.