Chloe Burroughs is an academic strategist who helps career-driven adult learners achieve the qualifications they need for their next career move. She does this through academic strategy that fits into their busy lives so they can stop winging it, get better results, and actually enjoy the journey without burning out.
When Chloe booked The Catalyst, she had a very outdated Wordpress website that she’d been building her business with for the last ten years. It had gotten to a point where updating her site had become a nightmare; plugins were constantly breaking, there were lots of broken links from outdated information, and her website traffic had begun to suffer as a result as she shared it less and less.
As she was in the process of shifting her core services, she was ready for a whole new identity; new visual branding, new website copy, and a completely redesigned website experience on Squarespace.
Services
Brand Essence Workshop
Squarespace Website Design (The Catalyst)
Some of her business goals going into this website redesign project included:
Increase website traffic through an improved SEO and content strategy.
Establish her authority as the go-to person for academic strategy for career-driven adult learners.
Grow her programme waitlist and email list with qualified leads ready to invest.
Differentiate herself from the more traditional academic coaches and university courses but emphasising possible career outcomes over academic achievement in her content.
Differentiate herself through sharing her own lived experience and using a more human, motivating tone that stands in stark contrast to cold university websites.
Through The Catalyst, we moved her over to Squarespace, redirected over 100 blog posts while fixing any broken links, mapped her new academic strategy offers in a way that felt intuitive and compelling to browse, and brought to life the new visual branding and copy she had produced, which were much more aligned with the vibrant personality her clients know her for.
Now she has a website that reflects where her business is now and where it’s going, positioning her as a leader in academic strategy.
In Chloe’s words:
“I can’t thank Dominique enough. I came to her with an absolute beast of an outdated WordPress site and asked if she could build me a completely new SquareSpace site. I wanted a whole new identity, to change all my copy and branding, but also transfer 100s of blog posts.
I’d put off getting a new website for so long because I thought it would be too difficult but Dom didn’t even flinch. She made the whole process feel easy and gave me all the tools to make it fast and simple to provide whatever I needed to her. I loved completing the questionnaire as it helped me get clearer on my brand and how I wanted visitors to my site to think and feel. On the strategy call with Dom I was blown away by her expertise. She just got me. She asked me about my company, audience and services, and my likes and dislikes in terms of design, and she magically came up with the most incredible design for my website.
As soon as I saw the mock up I lit up because she had captured ME on the page. Everything I’d worked for over the last decade was no longer in my head or stuck in my email inbox in the form of emails from happy clients. My expertise and passion were there for everyone to see. Dom had so many ideas that I could never have dreamed of myself to make every page of my website feel professional, friendly AND pretty.
Not only does Dom know how to design a website that looks good, she knows how to design a website that works, is fast, and actually gets visitors to stick around and convert. People are staying on my website longer and signing up to my newsletter in much greater numbers. Dom was incredibly responsive throughout the whole process, answered my questions quickly and took all my feedback on board and it was clear throughout how much she cares about her clients and loves website design.
If you’re looking to refresh your website or finally build the one you’ve always wanted, I would recommend Dom 100 times over.”
