The Rerooting Sessions
Your website shouldn’t be holding you back from inquiries, bookings, or being taken seriously
If your site is outdated and not conveying your unique edge, it’s not just a vibe issue, but a conversion issue. In this 90-minute website strategy session, we’ll strip away what’s outdated, pinpoint what’s blocking sales, and replant your website’s foundation to attract more aligned clients.
You can’t design an effective website without a clear foundation
You’ve probably found yourself stuck in a spiral of:
Editing based on friends’ feedback instead of your audience’s needs, and your inbox stays silent.
Waiting until “the next launch” to fix your site, but it keeps getting pushed to the bottom of your to-do list.
Changing font and colours multiple times hoping it’ll fix the message, but in the meantime you’re still getting the same low‑quality leads.
When your website’s out of sync with who you are and what you offer you don’t just stall sales, you end up sending the right people running in the wrong direction.
The Rerooting Sessions are a strategic reset that realigns your digital presence with who you are now and who you’re becoming.
Within 90 minutes you’ll:
Clarify what your brand stands for and who it’s speaking to so you stop filtering yourself and start attracting people who get it.
Identify what’s holding your website back - whether it’s mis‑aligned messaging, mismatched audience or lack of customer journey.
Map a refreshed website structure and story that converts visits into real conversations and bookings.
Get a tailored action plan that helps you update your site fast so it stops stalling sales and starts working for you.
Investment: £400 (2-part payment plan available)
If you decide to book a full website project within 30 days of your session, your rerooting session investment will be applied to the total cost.
How The ReRooting Sessions Work
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Book & Prepare
You book a time, pay the invoice and then you’ll receive the Brand Essence Journal - a space to share more about your business, audience and website goals so I know what you’re working with.
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Your Strategy Session
On the day of your call, we’ll meet for 90-minutes and start unearthing the foundations of your website strategy.
We’ll explore what is and isn’t working, practical fixes you can implement, and how your website can be improved to better help you reach your goals. -
After The Session
You’ll receive a call replay, 14-days of email support, and a Website Direction doc summarising the actionable steps you can take to move your website forward.
“Dom has an amazing talent for getting to the root of what someone really wants to express and to say, and helping them to feel good and confident about that.”
“Dom has a curious and inquisitive nature which makes her the perfect designer to choose! She offered valuable insight into what I really needed to consider about the future of my business (not just my website) through the strategy session. The session linked my goals, experiences and personality in a way that I hadn't seen before and it was a pivotal moment for me as an artist.”
— CELIE NIGOUMI, PHOTOGRAPHER
Here’s what you’ll get with your Rerooting Session:
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Pre-Session Journal
Thoughtful prompts to help you reflect, gather your thoughts, and share where you’re stuck so I can understand where you’re at.
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Website Strategy Call
A 90-minute session where we’ll walk through your business goals, brand essence, and ideal audience, then map that to your website’s structure, messaging, and user flow.
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Website Direction Document
A personalised action plan outlining your top priorities, strategic insights, and next steps so you’re not left wondering “Now what?”
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2 Weeks of Follow-Up Support
Got a question after the call? You’ll have two weeks of access via email for feedback, clarification, and accountability.
✶ Bonus: If you decide to book a full website project within 30 days, your £400 investment can be applied to the total cost.
You don’t need to rush into a visual glow-up with your website.
First you need a grounded plan so you focus on the right things to help grow your business.
At the core of this experience is The ReRoot Method: a strategic recalibration for your website designed to unearth what’s working, uncover what’s not, and reimagine how your brand shows up online.
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Clarify what your website is really here to do and what you are really here to say and share with the world. We look at your goals, offers, and ideal clients to uncover how your site needs to function, feel, and support your business in this next season.
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We’ll dive into your current website and brand presence to spot friction points and missed opportunities. This includes a strategic audit of your layout, messaging, and buyer flow, all grounded in user experience and accessibility.
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Together, we’ll sketch the shape of your site’s next chapter. That might look like a revised homepage narrative, a restructured site outline, or ideas for deeper alignment between your brand story and your user journey.
You’ll leave feeling clear on how to reposition your website so it reflects who you’ve become and serves the people you’re here for.
88% of consumers are less likely to return to a website after a bad experience.
You can’t afford to ignore yours.
“She’ll give you insights that make you say ‘of course!’, but you’d never get there on your own.”
“I really needed a fresh set of eyes on the Wild website, as it didn’t feel like it was performing as well as it could be. I was becoming frustrated with it.
My session was the bessssssst. Dom made me feel like it was all manageable and not falling apart. Her wealth of experience with larger UX design projects really shines through in everything that she does. You need her expert eye, it makes all the difference honestly.”
— JESS HELLENS, WILD COWORKING FOUNDER
Meet your website strategist, Dominique Marshall
You’re doing work that matters, but if your website still reflects an older version of you, it’s stalling your growth.
I created The ReRooting Sessions after watching too many brilliant, soul-led businesses get stuck trying to “fix” their site with endless tweaks that never quite worked. You know something’s off, but it’s hard to name and harder to fix without a clear plan.
With a background in user experience (UX) design, brand strategy, and visual communication, I help you diagnose what’s not working, clarify what will, and map out a soul-led strategy that realigns your site with your evolution so it starts bringing in aligned clients instead of repelling them.
“I walked away feeling like I have a whole new plan for my website, with really clear notes and guidance to help me make the changes I need.”
“I knew that my business had evolved beyond what my website reflected, and how I was presenting myself and my services on my website no longer felt accurate.
The session was absolutely brilliant. I was particularly impressed with the depth of analysis Dominique had carried out before our session, so we packed an enormous amount into our time. It will give you such a burst of energy and inspiration.”
— MEG LOVELL, BUSINESS STRATEGIST
Ready to reroot your website?
Let’s map the next version of your website; one that feels aligned and converts.
Choose your session time to get started, then you’ll be prompted to make payment after a filling in a short form. Once booked in you’ll be emailed the call link and your Pre-Session Journal to complete.
Spaces are currently limited to 3 per month.
£400