Website Strategy Call
The Rerooting Session
Your next evolution deserves a website that reflects you and drives real results
If your site is outdated and feels like it’s lost your unique edge, it’s not just a vibe issue, but a conversion problem. In this 90-minute website strategy session, we’ll look beneath the surface to clarify your goals, sharpen your brand message, and define the structure your site needs to better support your business.
You’ll walk away with a clear direction and confident next steps so future design and content decisions become easier, more aligned, and more effective.
You can’t design an effective website without a clear foundation
You’ve probably found yourself stuck in a spiral of:
Editing your site based on feedback from friends or peers… but still aren’t sure it speaks to your actual audience
Waiting until “the next launch” to deal with it, but it keeps getting pushed to the bottom of your to-do list
Rewriting your copy for the 10th time and still not feeling like it sounds like you
Swapping templates or fonts hoping it’ll feel better (it doesn’t)
The Rerooting Session is designed to get you out of that spiral and help you:
Clarify what your brand stands for and who it’s speaking to - so you stop hiding parts of yourself and start attracting people who get you.
Identify why your current site isn’t converting the way it should - whether it’s mis‑aligned messaging, mis‑matched audience or lack of flow
Define the structure, messaging, and goals your website needs to embody to support your business on your terms (grounded in your values and your version of success)
Build a strong foundation for design and content decisions moving forward, so you create a website that’s unmistakably yours and invites the right people in.
Investment: £400 (2-part payment plan available)
“Dom has an amazing talent for getting to the root of what someone really wants to express and to say, and helping them to feel good and confident about that.”
“Dom has a curious and inquisitive nature which makes her the perfect designer to choose! She offered valuable insight into what I really needed to consider about the future of my business (not just my website) through the strategy session. The session linked my goals, experiences and personality in a way that I hadn't seen before and it was a pivotal moment for me as an artist.”
— CELIE NIGOUMI, PHOTOGRAPHER
Here’s what you’ll get with your Rerooting Session:
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Pre-Session Journal
Thoughtful prompts to help you reflect, gather your thoughts, and share where you’re stuck so I can understand where you’re at.
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Website Strategy Call
A deep-dive session where we’ll walk through your business goals, brand essence, and ideal audience, then map that to your website’s structure, messaging, and user flow.
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Website Direction Document
A personalised action plan outlining your top priorities, strategic insights, and next steps so you’re not left wondering “Now what?”
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2 Weeks of Follow-Up Support
Got a question after the call? You’ll have two weeks of access via email for feedback, clarification, and accountability.
✶ Bonus: If you decide to book a full website project within 30 days, your £400 investment can be applied to the total cost.
“Her wealth of experience with larger UX design projects really shines through in everything that she does.”
“I really needed a fresh set of eyes on the Wild website, as it didn’t feel like it was performing as well as it could be. I was becoming frustrated with it.
My session was the bessssssst. Dom made me feel like it was all manageable and not falling apart. She’ll give you insights that, when she says them, you'll be like, 'of course!'’, but you'd never get there on your own. You need her expert eye, it makes all the difference honestly.”
— JESS HELLENS, WILD COWORKING FOUNDER
You don’t need to rush into a visual glow-up with your website.
First you need a grounded plan so you focus on the right things to help grow your business.
At the core of this exploration is my signature ReRoot Method: a proven process designed to help your website become a conversion-focused, client-aligned, sales-ready tool.
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Clarify your website’s purpose, goals, and structure so we’re designing for impact, not just aesthetics.
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Audit your current site, offers, and messaging so we can see what’s working and what needs to shift.
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Create a homepage narrative rooted in your business goals, audience needs, and user experience so it begins the journey of telling your brand story and showcasing your offers unapologetically.
88% of consumers are less likely to return to a website after a bad experience.
You can’t afford to ignore yours.
Meet your website alchemist, Dominique Marshall
The gap between the incredible work you’re doing now and how your website presents it is often the biggest barrier to your growth.
I created The ReRooting Sessions because I’ve seen so many brilliant businesses held back by websites that simply don’t do them justice. When you’re showing up daily, serving clients, and building something meaningful, your website should back that up.
I understand the frustration of knowing something’s not quite right with your website, but not being able to put your finger on what. Every tweak feels like a guess, and soon you're caught in a cycle of changes that lead nowhere.
With a background in user experience design, brand strategy and visual communication, I help you cut through that website confusion and create real results for your business. I’ll spot exactly what’s holding your website back so you can move through the overwhelm and start feeling genuinely proud to share it with the world.
“I walked away feeling like I have a whole new plan for my website, with really clear notes and guidance to help me make the changes I need.”
“I knew that my business had evolved beyond what my website reflected, and how I was presenting myself and my services on my website no longer felt accurate.
The session was absolutely brilliant. I was particularly impressed with the depth of analysis Dominique had carried out before our session, so we packed an enormous amount into our time. It will give you such a burst of energy and inspiration.”
— MEG LOVELL, BUSINESS STRATEGIST
How The ReRooting Sessions Work
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Book & Prepare
You book a time, pay the invoice and then you’ll receive the Brand Essence Journal - a space to share more about your business, audience and website goals.
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Your ReRooting Session
On the day of your call, we’ll meet for 2 hours and start unearthing the foundations of your website strategy.
We’ll explore what is and isn’t working, practical fixes you can implement, and how your website can be improved to better help you reach your goals. -
After The Session
You’ll receive a call replay, 14-days of email support, and a Website Direction doc summarising the actionable steps you can take to move your website forward.
Ready to Reroot?
Book now for £400
Let’s map the next version of your website; one that feels aligned and converts.
Choose your session time to get started, then you’ll be prompted to make payment after a filling in a short form. Once booked in you’ll be emailed the call link and your Pre-Session Journal to complete before your session.
Spaces are currently limited to 3 per month!