The Rerooting Session
If your website isn’t guiding the right clients to say yes, it’s time to reroot.
This is a grounding, 1:1 strategy exploration to support you with realigning your website with your evolving voice, vision, and goals so it finally feels like home and brings in the right people.
You can’t design an impactful website if your foundation is shaky
This session is your time to design your next evolution with intention so your website becomes a true reflection of your vision (and a tool that sells for you).
This 2-hour strategy call is designed to help you:
Clarify what your brand stands for and who it’s speaking to
Identify why your current website isn’t converting the way it should
Define the structure, messaging, and goals your website needs to embody to support your business
Build a strong foundation for design and content decisions moving forward, so everything pulls the right people in and makes your offers irresistible
Cost: £500
“Dom has an amazing talent for getting to the root of what someone really wants to express and to say, and helping them to feel good and confident about that.”
“Dom has a curious and inquisitive nature which makes her the perfect designer to choose! She offered valuable insight into what I really needed to consider about the future of my business (not just website) through the strategy session.
I loved the whole process - the session was super useful in clearly seeing how my thoughts and ideas could present themselves in this new way. It linked my goals, experiences and personality in a way that I hadn't seen before and it was a pivotal moment for me as an artist.”
— CELIE NIGOUMI, PHOTOGRAPHER
What’s Included:
2 hour strategy call covering:
Your business vision and goals
Your brand essence (voice, mission, positioning)
Your ideal audience + buyer journey
Website goals and the impact you want to make
UX audit on your website (if you have one), looking at what’s working well and where it’s losing people
A personalised Website Direction document, including:
Core brand notes and summary from the call
UX audit recommendations with top 3 conversion priorities
Video recording of your session
14-day follow-up window for Qs via email
“I found Dom’s insight unmatched”
“I really needed a fresh set of eyes on the Wild website, as it didn’t feel like it was performing as well as it could be. I was becoming frustrated with it!
My session was the bessssssst. Dom made me feel like it was all manageable and not falling apart. She’ll give you insights that, when she says them, you'll be like, 'of course!'’, but you'd never get there on your own. You need her expert eye, it makes all the difference honestly.”
— JESS HELLENS, WILD COWORKING FOUNDER
You don’t need to rush into a visual glow-up with your website. It needs a grounded plan first so you focus on the right things to help grow your business.
At the core of this exploration is my signature ReRoot Method: a proven process designed to help your website become a conversion-focused, client-aligned, sales-ready tool.
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Clarify your website’s purpose, goals, and structure so we’re designing for impact, not just aesthetics.
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Audit your current site, offers, and messaging so we can see what’s working and what needs to shift.
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Create a homepage narrative rooted in your business goals, audience needs, and user experience so it begins the journey of telling your brand story and showcasing your offers unapologetically.
97% of consumers say a company’s website directly impacts whether or not they choose to purchase.
You can’t afford to ignore yours.
Meet your website alchemist, Dominique Marshall
The gap between the incredible work you’re doing now and how your website presents it is often the biggest barrier to your growth.
I created The ReRooting Sessions because I’ve seen so many brilliant businesses held back by websites that simply don’t do them justice. When you’re showing up daily, serving clients, and building something meaningful, your website should back that up.
I understand the frustration of knowing something’s not quite right with your website, but not being able to put your finger on what. Every tweak feels like a guess, and soon you're caught in a cycle of changes that lead nowhere.
With a background in user experience design, brand strategy and visual communication, I help you cut through that website confusion and create real results for your business. I’ll spot exactly what’s holding your website back so you can move through the overwhelm and start feeling genuinely proud to share it with the world.
“I walked away feeling like I have a whole new plan for my website, with really clear notes and guidance to help me make the changes I need.”
“I knew that my business had evolved beyond what my website reflected, and how I was presenting myself and my services on my website no longer felt accurate.
The session was absolutely brilliant. I was particularly impressed with the depth of analysis Dominique had carried out before our session, so we packed an enormous amount into our time. It will give you such a burst of energy and inspiration.”
— MEG LOVELL, BUSINESS STRATEGIST
How The ReRooting Sessions Work
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Preparation
Once you’ve booked, you’ll receive the Brand Essence Journal to fill in about your business, audience and website goals. Take your time answering the questions thoroughly, as the more detail you can provide, the better prepared we can be for your session. I’ll then review your website using my 5 non-negotiables checklist to identify areas for improvement.
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Your ReRooting
On the day of your call, we’ll meet for 2 hours and start unearthing the foundations of your website strategy.
We’ll explore what is and isn’t working, practical fixes you can implement, and how your website can be improved to better help you reach your goals. -
Post-Session
After your session, you’ll receive a call replay, 14-days of email support, and a Website Direction doc summarising the actionable steps you can take to move your website forward.
If you decide to book a web design project with me within 1 month of your strategy session, the cost will be put towards your project!
Your website needs to be doing more than sitting pretty
It should capture the real magic of what you do, connect with the right people, and make growing your business feel natural.
Let’s work together on your website strategy and recalibrate your entire digital foundation.