Website Strategy Intensives for evolving founders
Know exactly where your website is underselling your brand in 60 minutes - so you can stop waiting and start showing up unapologetically as the expert you are.
You can’t design an effective website without a clear foundation
You’ve probably found yourself stuck in a spiral of:
Feeling stuck every time you go to work on your website, which you haven’t updated in months or even years. You know it’s not working, but you’re not sure what the real issue is as you’re way too close to it.
Delaying bigger business decisions and marketing more consistently as you don’t trust your foundation.
Wanting your values to lead the vibe of how your brand shows up, but they’re currently hidden away in the background.
You’ve got big goals for your business, and you want your website to play a stronger part in your marketing ecosystem. You don’t want to figure this out alone anymore. Instead, you know it’s time for a creative partner who understands strategy and story-driven design.
The Website Rerooting Sessions are a strategic reset where we’ll bridge the gap between your evolving business and the story your website is telling.
In this 60-minute deep dive, we’ll unearth your brand magic and:
Clarify what your brand stands for and who it’s truly here to serve so you stop filtering yourself and start attracting the right people.
Identify what’s holding your website back - whether it’s mis‑aligned messaging, mismatched audience or lack of customer journey.
Map a refreshed website structure and story that converts visitors into real conversations and bookings.
Investment: £400
Payment plan available. The investment of this workshop will be applied toward your website project build if you choose to move forward in working together.
How The Website ReRooting Sessions Work
-
Book & Prepare
You book a time, pay the invoice and then you’ll receive some thoughtful brand reflection questions - a space to share more about your business, audience and website goals so I know what you’re working with and where you’re at.
-
Your Rerooting Session
On the day of your call, we’ll meet for 60-minutes and start unearthing the foundations of your website strategy.
We’ll walk through your business goals, brand story, and ideal clients, before reviewing your website’s current positioning, messaging, and user flow to see where the friction points, gaps and opportunities are. -
After The Session
You’ll receive your call recording, 14-days of email support, plus your customised Website Recalibration Map: a practical guide outlining the core parts of your brand foundations unearthed in your session, top priorities to help you embody your expertise and authority in a more impactful way, plus next steps to take so you’re not left wondering “ok, now what?”
“Dom has an amazing talent for getting to the root of what you really want to express and to say, and helping you to feel good and confident about that.”
“Dom has a curious and inquisitive nature which makes her the perfect designer to choose! She offered valuable insight into what I really needed to consider about the future of my business (not just my website) through the strategy session. The session linked my goals, experiences and personality in a way that I hadn't seen before and it was a pivotal moment for me as an artist.”
— CELIE NIGOUMI, PHOTOGRAPHER
What’s Included:
-
Pre-Session Reflection Questions
Thoughtful prompts to help you reflect on where your brand and website are now, and share where you’re stuck so I can understand where you’re at.
-
Website Strategy Call
A 60-minute session where we’ll walk through your business goals, brand essence, and ideal audience, then map that to your website’s structure, messaging, and user flow.
-
Website Recalibration Map
A personalised action plan with a summary of your brand foundations, unique opportunities based on your goals, and the priority areas to address so your website reflects your authority, values and expertise.
-
2 Weeks of Support
Got a question after the call? You’ll have two weeks of access via email for feedback, clarification, and accountability.
✶ Bonus: If you decide to book a full website project within 30 days, your £400 investment can be applied to the total cost.
Gain a stronger direction and foundation for where to take your website next
The last thing you wanna do is rush into a visual glow-up with your website. If you want to bring your vision to life with more intention and decisiveness, first you need a grounded plan so you focus on the right things to help make the right impact.
At the core of this experience is The ReRoot Method: a strategic recalibration for your website designed to unearth what’s working, uncover what’s not, and reimagine how your brand shows up online.
-
Clarify what your brand and website are really here to do and what you are really here to say and share with the world. We look at your goals, offers, and ideal clients to uncover how your site needs to function, feel, and support your business in this next season.
-
We’ll dive into your current website and brand presence to spot friction points and missed opportunities. This includes a strategic review of your positioning, messaging, user experience and authority signals, to how your offers are (or aren’t) being showcased.
-
Together, we’ll sketch the shape of your site’s next chapter. That might look like a revised homepage narrative, a restructured site outline, or ideas for deeper alignment between your brand story and your user journey.
“She’ll give you insights that make you say ‘of course!’, but you’d never get there on your own.”
“I really needed a fresh set of eyes on the Wild website, as it didn’t feel like it was performing as well as it could be. I was becoming frustrated with it.
My session was the bessssssst. Dom made me feel like it was all manageable and not falling apart. Her wealth of experience with larger UX design projects really shines through in everything that she does. You need her expert eye, it makes all the difference honestly.”
— JESS HELLENS, WILD COWORKING FOUNDER
Meet your website strategist, Dominique Marshall
You’re doing work that matters, but if your website still reflects an older version of you, it’s stalling your growth.
I created The Website Rerooting Sessions after watching too many brilliant, soul-led businesses get stuck trying to “fix” their site with endless tweaks that never quite worked.
You know something’s off, but it’s hard to name and even harder to fix without a clear plan guiding you.
With a background in user experience (UX) design, brand strategy, and visual communication, I’m here to help you diagnose what’s not working, clarify what will help you move forward, and map out a soul-led strategy that realigns your website with your evolution so it starts bringing in aligned clients instead of repelling them.
“I walked away feeling like I have a whole new plan for my website, with really clear notes and guidance to help me make the changes I need.”
“I knew that my business had evolved beyond what my website reflected, and how I was presenting myself and my services on my website no longer felt accurate.
The session was absolutely brilliant. I was particularly impressed with the depth of analysis Dominique had carried out before our session, so we packed an enormous amount into our time. It will give you such a burst of energy and inspiration.”
— MEG LOVELL, BUSINESS STRATEGIST
Ready to reroot your website foundations?
Let’s map the next version of your website; one that feels aligned to where your brand is growing and converts.
Choose your session time to get started, then you’ll be prompted to make payment after a filling in a short form. Once booked in you’ll be emailed the call link and your Pre-Session Questionnaire to complete!
Spaces are currently limited to 3 per month.
£400
Your Questions, Answered
-
All bookings are non-refundable, but calls can be rescheduled with up to 48 hours notice.
-
This is a strategy session and doesn’t include implementation or design work. If you’d like support with this, you can book The Catalyst for a full website redesign or a Design Day for specific updates.
-
Yup! I’ll be covering universal principles like user experience, positioning, messaging etc that apply regardless of your website platform. However, if you’d like to work with me on the implementation afterwards, your website will need to be on Squarespace.
-
If your website currently feels confusing, unclear or like it’s not representing your business, or if potential clients aren’t connecting or taking action, then yes this session will help! I don’t promise instant conversion spikes, instead we’ll address the root causes for why your website might not be converting in the first place.
While no strategy session can guarantee specific results, you’ll walk away knowing exactly what’s helping or hindering your site in relation to your specific goals, so you can start making strategic changes and know what to focus on to make your site more effective.
-
Not at all! Some past clients have used their strategy to prepare for a future redesign. Others have used it to refine their existing website to match where their brand is at now without starting from scratch. The value is in understanding what actually needs to change, so you’re not wasting any more time or energy on the wrong things.